Why and how informatics and applied computing can still create structural changes and competitive advantage

Purpose In the new digital age, enterprises are facing an increasing global competition. this paper, we first examine how Information Technology (IT) can play important role in giving significant competitive advantage modern enterprises. The business value of IT is examined, as well limitations and trade-offs that its applicability faces. Next, present basic principles for a successful strategy, considering development long-term renovation plan, strategic alignment with adoption integrated, distributed, interoperable platform. Finally, highly functional efficient organization be developed. Design/methodology/approach Our methodological approach was based to answers following questions: 1. Does still matter? 2. What created by along corresponding trade-offs? 3. How could Strategy build up? 4. effective? T planning aligned strategy 5. homogenized distributed corporate platform developed? finally, 6. high-performance IT-enabled enterprise Findings order succeed area need to: synchronize their formulate adopt systems solutions implemented elasticity, interoperability, distribution, service-orientation. keep direction towards creation exceptional on IT. Originality/value This paper original respect integrated overall problem examined. There prototype combined investigation all perspectives effective enforcement way causes acceleration when conducting business.